Black panther: Wakanda Forever at target
The Concept
Put Target into the MCU and put the technology of Wakanda into our guests’ hands.
The Execution
A standalone AR experience lets you see an exclusive LEGO set come together brick-by-brick in front of you, and see action figures at at larger-than-life size.
The Target.com page was took design cues inspired by Shuri’s lab, and featured Wakandan text easter eggs and exclusive downloadable activity sheets.
The Team
ACD: Ted Halbur
Digital AD: Marie Bushbaum
Copywriter: Karl Wahoske
