Bullseye’s road trip adventure tonie

The Concept
Bullseye and Rojo take a road trip across the country and meet so many new friends along the way in a first-of-its-kind-for-Target toy.

The Execution
Target Creative hasn’t ever developed a toy internally, so this was new territory for all of us.

I took the lead in the writer’s room as we developed a story, emotional beats, and developed all the characters into unique, entertaining personalities that come to life when listened to (my personal favorite is Monet the Octopus).

Plus, I also wrote music and lyrics for one of the original songs, “Seatbelt.”

The Team
ACD: Allie Gehan
ACD: Ted Halbur
AD: Raúl Villanueva
Copywriter: Karl Wahoske
Copywriter: Paris Vasser
Copywriter: Karina Mora