Target Finds

The Concept
Bring the “Wait. I didn’t know Target had this!” feeling of shopping in the store to Target.com.

The Execution
This started as a passion project. My design partner (Eric Mattson) and I set out to tell culturally relevant and interesting stories with a unique (for Target) POV: by bringing in tastemakers and topic enthusiasts to curate unique cross-category product collections.

The success of our signature editorial POV caught the eye of a Digital Product working on a new UX model, and we combined forces. It was a natural fit and gave rise to Target Finds as we know it today.

The Team
ACDs: Kiera Jacobson, Cecely Meller
Digital AD: Eric Mattson & many others
Copywriter: Karl Wahoske
Interactive Designer: Jake Gardener
Engineer: Peter Schultz