Toy Story 4 at Target

The Concept
Woody, Bo Peep and their pals sneak into Target so a kid will find them and take them home.

The Execution
The video was filmed practically by converting the toys Target sells into marionettes.

The digital work used CGI animation.

In-store cart wraps and headband giveaways.

The Team
ACD: Ted Halbur
Video AD: Mike Greenwell
Digital AD: Marie Bushbaum
Copywriter: Karl Wahoske